Our Design Philosophy

Design Like You Give a Damn.

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The sticker in our studio reads, “Design Like You Give a Damn,” and we do. We will never bring anything to market that doesn’t offer a meaningfully better experience than what’s already out there, owning and perfecting every detail of our designs.

Our ideas for new products begin with having real adventures. Then they get put through the toughest tests to make sure they perform flawlessly so they propel your explorations, near and far, big and small.

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OUR COMMITMENT

LESS IS MORE

Camping on Island
OUR COMMITMENT

LESS IS MORE

Less stuff. Less waste. Less impact. Less complexity. We believe in minimizing our impact on the planet and protecting the places that make adventure possible.

From lobbying for public land protection, to leading the industry on adoption of safe chemicals and transparently reporting on our supply chain, we believe in using our business to make the world a better place.  

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