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This year, #OptOutside for a good cause

By now, you’ve no doubt heard of, and probably participated in, REI’s annual call to Opt Outside on Black Friday. This year, we propose taking things one step further.

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What Kind of Adventurer Are You?

Take a closer look at the culture around passionate participants of any activity and you’ll almost always see different sets of commonalities around the ways people do things. Whether you are laser focused on bagging peaks or the journey is more important to you than the destination, it’s fun to know what kind of adventurer you are.

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7 Close-to-Home Reasons Why We Love the Land and Water Conservation Fund

There are so many reasons to love the Land and Water Conservation Fund, but chief among them is that it supports local recreation areas. Our team embraces every chance to adventure close to home, and here are a few of our favorite spots within a small radius of our headquarters in Dover, New Hampshire.

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The Story Behind NEMO’s Beloved Birch Leaf Green

Seventeen years ago we chose Birch Leaf Green as the color for our first tent prototype, and it’s become part of our identity since then. Learn about why we chose this particular green, and what love so much about the color.