The company completes a major strategic investment, funding growth and allowing the company to bring in new senior talent. Industry veterans are brought in to run commercial sales, military sales, and marketing, and the company’s first CFO is hired. Cam’s mission is to bring the operations of the business up to the same level as the product design in order to really serve the customer and unleash the potential of the brand. A limited edition of the new NEMO sleeping bags are made available online and some models sell out in short order. The new Spoon™ shaped sleeping bags bring a new approach to backpacking bags, offering extra space at the knees and elbows without giving up warmth or wasting ounces.
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